Dead Poets Society :: essays research papers

When I first saw Dead Poets Society, it was nothing I expected. The film is quite serious and it is without question the best movie I've ever seen. It takes place in 1959 at Welton Academy, a private collage prep school for boys where discipline is the most important goal and any demonstration of a free thought is strictly prohibited . One voice stands out among narrow-minded administration-John Keatings, eccentric and inspiring teacher. He wants his students to "suck the bone of life to the marrow", "to seize the day", and to make their lives "extraordinary". Keatings teaches poetry, but his students get a lot more than that- they learn passion, courage, and romance. Group of his students dare to form Dead Poets Society, a secret organization. One of the boys, Neil, who wants to be an actor but whose overbearing father forbids him to , commits a suicide and dies . His roommate , Todd, is trying to live up to expectations after his brother becomes the school's valedictorian. At the end, Mr. Keatings is fired after being accused of having a negative impact on his students. Self-esteem becomes one of the centers of the movie. Neil's low self-esteem reveals itself only in the relationship with Neil's father, but leads Neil to his tragic end. On the other hand, Todd, with the help of Professor Keatings, was able to build up his self-esteem . John Keatings wasn't a regular professor: his teaching methods were very different from those of others in Welton Academy. The relationship between Todd and professor Keatings is quite interesting because we can see the transformation that Todd went through from being afraid to answer teacher's question to being the first one to show his appreciation for Mr. Keatings when doing so could lead to expelling from the school.It is very interesting to see how John Keatings establishes the relationship with his students. He is quite open with his students about his attitude towards the world and his ideas about the purposes of life, and other general things, however, at the same time he doesn't reveal his personal life. This is very understandable due to the fact that he is a teacher, and his role as a teacher prevents him from getting too personal with his students. Moreover, in my opinion, it was very important to keep this barrier between the professor and his students because otherwise they could've lost their respect for him as a teacher.

IPT Marketing Analysis

According to the International Dairy Deli Bakery Association’s What’s in Store report, 93% of Americans snack, with 50% of them doing so two or three times a day; 40% at least four times a day; and 13% five or more times a day (â€Å"Industry News: Snacks and Sweets Statistics†, 1998). Everybody snacks. In a culture bored by potato chips and peanuts, there is a golden opportunity for IPT to infiltrate the national snack market, both sweet and salty, by offering something unique, which will appeal to all ages and ethnic groups.Initially, target markets will consist of three categories based on price structure and volume: corporate accounts, retail customers, and wholesalers. In order to reach these target markets, a number of means will be used. For corporate accounts, including incentive companies, sales managers will participate in a sales blitz of local companies and both print and online e-zine advertising will be placed with trade publications. To reach whole sale accounts, sales managers will participate in trade shows and banner advertising will be placed on commercial distributors’ websites.Retail customers, IPT’s strongest market, will be tapped through the development of a catalog, a website with point of sale software, and radio advertising on a local and national level. Currently, a strong market exists for retail consumers who are health conscious but don’t want to give up snack foods, or what is labeled â€Å"compromisers† (Kuhn, 1996) and this will be a key segment for IPT.In the future, expansion of target markets will include foreign consumers, bulk buyers, and ethnic groups (with offerings of flavor coatings reflective of culture). After expansion regionally and nationally, the next market to logically to acquire is a global one. As IPT expands its operations, it is essential to fine-tune production in order to attract customer who will order in bulk, such as Wal-Mart. With IPT’s patented c oatings process, it will be easy to offer additional exotic flavorings to attract various ethnic groups.Market segments are divided geographically, psychographically and by price point. Geographic areas will be segmented according to local, country-wide and Canada and sales managers assigned to each markets. The psychographic segments are categorized according to those who are health-conscious, families, and baby boomers as well as senior citizens who have fond memories of popcorn and pretzels as treats while growing up. In addition, segmenting by price points will give IPT the categories of retail, wholesale, and corporate accounts.Pricing to the various segments will reflect high-end cost with retail consumers paying full mark-up, wholesalers receiving a 40% discount off retail pricing and corporate accounts capable of realizing a 25% to 35% discount based on annual sales volume. Retail customers will bring in the most profit per sale, however, sales from the retail sector will ce rtainly be lower than that of those at the wholesale and corporate levels.Positioning of IPT in the marketplace will be first and foremost focused on its products’ quality, uniqueness and variety (snack foods, floral arrangements and gift baskets). The products, many with their origination in Pennsylvania Dutch country, and the patented popcorn coating process are unique and consumers will see them as exotic. Stressing the variety of products offered will capture further shares in the market. Brand management based on this positioning strategy will employ the use of memorable tag lines geared at the various segments such as â€Å"Dutch treat† and â€Å"Healthy indulgence†. To coincide with this brand management philosophy, marketing materials will be consistent in packaging and liberally employ the use of IPT’s newly created, distinctive logo.IPT is differentiated by other, larger, snack food suppliers by offering a more personal touch in customer service . Customers will have several ways of ordering products (phone, catalog, website, retail store) as well as the availability of a dedicated customer service line for any problems that might arise, day or night. IPT’s snack foods are different than other manufacturers, such as Frito Lay, because of their Pennsylvania Dutch origins. This, along with IPT’s unique coating process, allows the company to offer very unique products unavailable at the local grocery store. The modern trends in snack foods are to be organic and healthy while a heavy Asian and Hispanic influence demand that spicier flavors be added to snack foods (â€Å"Snack Food Trends in the United States†, 2006).With the company strengths of local recognition, the patented coating process, the long-term contracts and the addition of other products to its offering, IPT is poised to become a major player in the snack food and retail product market. Only through effective marketing, however, will this be a chieved.Referencesâ€Å"Industry News: Snacks and Sweets Statistics†. Retrieved February 4, 2008 from Fiery Food Website: http://www.fieryfoodscentral.com/zine-industry/sweetstats.html.Kuhn, Mary Ellen (February, 1996). â€Å"The charge of the light brigade†. Food Processing. Retrieved February 4, 2008 from the All Business Website: http://www.allbusiness.com/manufacturing/food-manufacturing/544503-1.html.â€Å"Snack Food Trends in the United States† (2006). American Taste Magazine. Summer edition. Retrieved February 4, 2008 from the American Taste Website: http://www.american-taste.com/AP%20Sm06%20Snack.htm.

Diabetes Mellitus And The Long Term Complications

Introduction The idea of this paper is to give a general idea of diabetes mellitus, epidemiology, role factors and complications that arise from it, comparing and exhibiting the distinctions between type I type II diabetes, the people who are in jeopardy of developing diabetic renal diseases and hypertension due to the complications identifying the general pathogenesis of diabetes mellitus the long term complications that may transpire. Epidemiology of Diabetes Mellitus Diabetes Mellitus is one of the very prevalent metabolic diseases that affect about 6% of the population. The number of diabetic patients will reach 300 million in 2025. (International Diabetes Federation, 2001) Diabetes is a chronic metabolic disorder that occurs†¦show more content†¦(Rosella L, 2012) The environmental factors include: drugs and toxic agents, obesity, viral infection and physical inactivity. Genetic factors include inheritance, for example, if the parents have type II diabetes, the child would have a much higher chance of having it as well. (Karin C. VanMeter, 2014) Compare and contrast Type 1 and Type 2 diabetes mellitus Type I diabetes mellitus is a diverse disorder characterized by destruction of pancreatic beta cells, leading to absolute insulin deficiency. The majority causes related to an autoimmune-mediated destruction of beta cells; small minority causes are related to an idiopathic destruction or failure of beta cells. This type of diabetes is more severe. (Karin C. VanMeter, 2014) Patients that are diagnosed with this type of diabetes are dependent on insulin. The amount of insulin required is equaled to the metabolic needs of the body based on the patient’s dietary intake and their levels of metabolic activity. Acute complications include hypoglycemia or diabetic ketoacidosis. (Karin C. VanMeter, 2014) Diabetic ketoacidosis is a complication of diabetes that occurs when the body produces high levels of blood acids called ketones. This complication develops when the body does not produce enough insulin. Type I diabetes is a major factor predisposing to cerebrovascular accident, myocardial infarction, peripheral vascular disease, amputation, kidney failure and blindness. (Karin C. VanMeter, 2014)